The following piece written by Natalie West was published on on August 8, 2017. You can read the entire piece here.

Star power doesn’t help sell a home

Contrary to what some people might think, a property that boasts a celebrity owner is not likely to bring in a higher asking price.

“It will bring eyeballs to the listing, but it won’t add value to the house,” says Gold.

“Celebrity notoriety does little to impact overall sales performance, aside from add a little mystique to an otherwise run-of-the-mill luxury listing,” says Rich Murdocco, a New York City–based luxury real estate expert.

West, of course, didn’t associate his name with the listing while it was on the market. Even if he had, it’s unlikely that factor would have brought in serious buyers.